What is the best value paint in 2022?

What is the best natural paint in 2022

What is the best natural paint in 2022

If you have been wondering how you compare paint brands against each other there are a number of ways. Personally I think the best way to do this is to outline their eco credentials (against a worldwide standard such as Cradle to Cradle) and how toxic the paints are. There are clear winners here, but that is not what the table below highlights.

The table shows purely the relationship between the price per metre squared 0f paint, per coat. This way you can ‘look away’ from the eco creds and see how these natural paints stack up.

Finally, the old “Oh yeah I love natural stuff and would love to buy natural paints but they are just SO EXPENSIVE compared to other brands”

Really? No. That’s not true, look below and see for yourself. See any prices that have since changes since this study was created a couple of months ago? Get in touch and I will update.

Who am I to judge?

I started this site almost 10 years ago as a blog to find the best natural paint for me and my family due to breathing difficulties that both my wife and my eldest son have. I did a lot of research and decided that natural paints would help. Natural paints WERE more expensive ten years ago, but not now. The aim of the site was to educate others, and help fellow families that may have the same issues. I ended up starting my own little independent paint company and stocking whichever brand I thought was best at the time.

Got any other paint brands you want to add to this list?

Here we are. Natural and Non-Natural Paints, all available to buy in the UK.

Paint Brands vs Paint Brands per m2

Price per m2 v Paint Brands
PRODUCT Pot Size Price per Litre / KG Coverage per Litre(m2) Price per m2 per coat
Graphenstone Nevada Ultra White 15L £ 4.78 14 £ 0.34
Graphenstone GCS Interior 15L £ 13.91 18 £ 0.77
Graphenstone GrafClean Matt 10L £ 15.00 16 £ 0.94
Dulux Airsure Diamond Matt 5L £ 15.11 16 £ 0.94
Graphenstone Ecosphere 15L £ 17.08 18 £ 0.95
Fired Earth 5L £ 13.25 14 £ 0.95
Graphenstone Ambient Pro+ 15L £ 17.72 18 £ 0.98
Farrow & Ball Estate Emulsion 5L £ 14.83 14 £ 1.06
Lick 2.5L £ 12.67 12 £ 1.06
Little Greene Absolute Matt 5L £ 15.00 14 £ 1.07
Little Knights Matt 5L £ 12.99 12 £ 1.08
Graphenstone GrafClean Eggshell 10L £ 19.91 18 £ 1.10
Edward Bulmer Matt 5L £ 15.17 12 £ 1.26
Coat 2.5L £ 14.00 10 £ 1.40
Earthborn Clay paint 5L £ 14.67 10 £ 1.47
Lakeland Washable Matt 5L £ 22.67 13 £ 1.74
Eico Helmatt 4.5L £ 14.32 10 £ 1.43
Benjamin Moore Natural Matt 4L £ 18.69 10 £ 1.87
All prices based on RRP, Ex VAT, and correct as of 01/02/2022
*All prices based on coloured products unless specified. **Largest sizes generally available at the time

 

First of all let me caveat something, the following chart is just not fair if you measure the value of a paint brand in terms of eco credentials, sustainability, use of ecological manufacturing techniques, and the Cradle to Cradle standard of paint production. Graphenstone Paint wins hands down, but a massive margin. Before you say that I’m biased to Graphenstone, then yes, I am. I’m an independent supplier of Natural Paints in the UK, and have no ties or affiliations with any company, and have supplied a number of brands over years. My aim here on this site / shop was to suggest the BEST natural paints that I use myself, and that right now, from my research is Graphenstone. Why bother stocking 5 different brands when this is the only one that ticks the boxes?!

But if you are someone that’s purely motivated by how much it costs to paint a room, and coverage per litre, this is the chart for you.

However, if you look at the results you can have your (vegan) cake AND eat it. You can have high Cradle to Cradle standards and get a great price per m2 per coat.

Price comparison Graphenstone vs Keim

Price comparison Graphenstone vs Keim
PRODUCT Pot Size Price per Litre / KG Coverage per Litre(m2) Price per m2 per coat
Interior
Graphenstone GCS Interior 15L £ 13.91 18 £ 0.77
Grafclean Matt White 10L £ 12.95 16 £ 0.81
Keim Optil 15L £ 8.95 9 £ 0.99
Keim Innostar White 5L £ 10.80 8 £ 1.35
Exterior
Graphenstone GCS Exterior 15L £ 15.64 18 £ 0.87
Keim Soldalit 18 Kg £ 16.16 4.5 £ 3.59
Air Purification
Ambient Pro+ 15L £ 17.72 18 £ 0.98
Keim Soldalit ME 25 Kg £ 17.50 4.5 £ 3.89
Primers
Ambient Primer L42 4L £ 11.56 35 £ 0.33
Keim Dilution/Fixativ 20L £ 12.75 10 £ 1.28
All prices based on RRP, Ex VAT, and correct as of 01/02/2022
Keim Prices coverage /kg. Based on Group 1 colours
Graphenstone prices based on colour unless otherwise specified

 

 

Comparison of Heritage Paints vs Graphenstone GCS Paints

Price per m2 v other heritage paints
PRODUCT Pot Size Price per Litre Coverage per Litre(m2) Price per m2 per coat
GCS Interior 15L £ 15.00 18 £ 0.77
Traditional Limewash (interior) 5L £ 3.00 7 £ 0.43
Keim Optil (interior)* 15L £ 8.95 9 £ 0.99
Beeck Insil (interior) 12.5L £ 8.92 8 £ 1.12
Earthborn Clay paint (interior) 5L £ 14.67 10 £ 1.47
Zinsser Grade 1 (interior) 5L £ 15.33 10 £ 1.53
Classidur Tradition (interior) 12.5L £ 16.8 10 £ 1.68
GCS ExteriorGCS Exterior 15L £ 12.99 18 £ 0.87
Biosphere White (exterior) 15L £ 14.58 14 1.04
Traditional Limewash (exterior) 5L £ 3.00 7 £ 0.43
Keim Soldalit (exterior)* 5L £ 15.17 4.5 £ 3.37
Beeckosil silcate (exterior) 12.5L £ 17.20 8 £ 2.15
Earthborn Silicate (exterior) 10L £ 17.77 7 £ 2.54
All prices baseed on RRP, Ex VAT, and correct as of 01/02/2022
All prices based on coloured products and may require a separate primer
*Keim prices based on pastel/Group 1 colour only

 

What about brand vs brand overall?

Graphenstone vs Dulux Paints

Which is better, Graphenstone or Dulux? In terms of Eco Creds, Graphenstone wins hands down. In terms of coverage, Graphenstone GCS interior covers at 77p per m2 as compared to the 94p per m2 from Dulux. 

Graphenstone vs Edward Bulmer Paints

Which is better, Graphenstone or Edward Bulmer? Edward Bulmer’s paints are mostly made up of Auro’s natural bases so not bad for general eco creds,  however they don’t have any Cradle to Cradle eco credentials that match Graphenstone authority here. Regarding coverage, the Graphenstone Grafclean covers at 94p sqm as compared to the £1.26 per square metre from Bulmer’s. 

Graphenstone vs Farrow and Ball

Farrow and Ball Estate emulsion covers at 98p m2, whereas the Graphenstone GCS covers at 77p, or the Graphenstone Grafclean covers at 94p. Farrow and ball do not have the eco credentials that Graphenstone paint has. 

Graphenstone vs Lick

Lick isn’t natural or have fundamentally good eco creds, and also use a plastic adhesive on the back of their tester samples. Lick has the coverage of £1.06 per m2 as compared to the 94p per m2 of the grafclean, or even 77p from the GCS interior paint from Graphenstone. 

Graphenstone vs Little Greene

Which is better, Little Greene or Graphenstone paint? Graphenstone comes out on top for eco credentials, as well as having better coverage at 77 – 94p per m2 compared to the £1.06 per m2 from Lick. 

Graphenstone vs Little Knights

Little Knights Standard Matt covers a £1.08 per m2 per coat, compared to the 77—94p per m2 per coat from Graphenstone. Graphenstone has a better eco profile than Little Knights here also. 

Graphenstone vs Coat Paints

Coat Paints at a much higher £1.40 per m2 per coat, compared to Graphenstone’s 77p – 94 per m2 per coat. Coat Paints don’t have the natural and eco credentials that Graphenstone offer. 

Graphenstone vs Earthborn 

Earthborn is usually the main brand that gets compared agains Graphenstone, but there is little to compare in reality. Graphenstone has a much better set of eco credentials, as well as published sustainability records and better overall green certification than Earthborn. Earthborn Clay paint covered and £1.47 per m2 per coat compared to the £0.77 – £0.94 from Graphenstone. 

Graphenstone vs Lakeland Washable

I have yet to see a full ingredients from Lakeland, no matter how many times I ask. They have no published eco credentials that come anywhere near Graphenstone, and don’t mention anything to do with Cradle to cradle certification. Lakeland washable matt covers at a whopping £1.74 per m2 per coat as compared to Graphenstone’s Washable matt which comes in a £0.94 per m2 per coat. 

Graphenstone vs Eico Helmatt

Eco Helmet comes in a £1.43 per m2 per coat as compared to Graphenstone’s Ecosphere at £0.77 per m2 per coat

Graphenstone vs Benjamin Moore

Benjamin Moore is the most expensive on our list at a monster £1.87 per m2 per coat as compared to top selling Graphenstone Grafclean which comes in at £0.94 per m2 per coat

Graphenstone vs Fired Earth 

Fired earth don’t have a huge range these days, however they do cover at £0.95 per m2 per coat, so pretty reasonable. However they have no eco creds that come close to Graphenstone either.